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United Way's Annual MeetingJoanne Hightower with Tom & Charlotte McKenzie

United Way's Annual Meeting was held April 12, at the Pitman Theatre.  Each year, we report to the community by way of our annual meeting as a way to say "Thank You" to our donors.  

This year's meeting recognized many people as well as the companies whose employees give to United Way. The Rising Star Award was given to Koch Foods. Publix was given the New Company Award, and Hindsman, PC received the Excellence in Service Award.

Joanne Hightower, Executive Director, recognized Tom McKenzie with the first Tom McKenzie Community Impact Award.



Pacesetter Results Announced at United Way Kickoff

United Way's kickoff had a lot in store for all. The "Pirates of the Campaign" - actually, the campaign cabinet members, were introduced beginning with Shane Ellison as Chair,  Jackie Edmondson, Pacesetter Chair, Tena King, Day of Action and Retail Chair, Bob Guyton, Leadership Giving Chair, Jay Hedgspeth, Commercial Chair, Felicia Simpson, Education Chair, Sarah Kathryn Haller, Financial Chair, Derrick Griffey, Government Employees Chair, Kayla Feazell, Health Institutions Chair, Wardrick Griffin, Health Professionals Chair, Lesli Bishop, Industrial Chair, Jenifer Grace, Nonprofit Chair, Bob Blount, Professionals Chair,and Kathy Russell, Residential Chair.

Tena King, Day of Action Chair, reported on June 14th, 568 volunteers completed 114 acts of kindness for 35 non-profits and schools all while wearing  red LIVE UNITED shirts. Over 2,200 hours of volunteer service were provided to this community for a value of $51,000.

Jackie Edmondson, Pacesetter chair, said she had an “incredible” report!

  • United Way’s Board of Directors gave an average gift of $1,147; 18 are Leadership Givers.
  • Alabama Power Company has an average gift is $224.18, with 5 Leadership Givers.
  • Cadence Bank had not only 100% participation but every single employee is a Fair Share Giver, which is 1 hour’s pay per month;  and they are all Loyal Contributors, meaning they have been giving to United Way for 10 or more years!
  • The City of Gadsden had a 20% increase!  Their average gift is $146.
  • Etowah County Schools are reporting a partial of $21,124.
  • Gadsden City Schools is also reporting a partial of $25,313.
  • Head Start has a participation rate of 63%.
  • Hindsman, PC has a 90% participation rate and an average gift of $819. They have 2 Leadership Givers.
  • Life Insurance Company of Alabama has an average gift of $255 and 84% participation rate.
  • River Bank & Trust had 100% participation, 2 Leadership Givers and an average gift of $525.80.
  • Southern Data Automation had 100% participation and an average gift of $770.75.
  • The Chamber had a 34% increase, 100% participation for the fifth year, and an average gift of $553.50, with 1 new Leadership Giver.  
  • United Way of Etowah County employees had a 13% increase with an average gift of $765.63. They have 6 Leadership Givers.
  • Goodyear Tire and Rubber Company has 43 Leadership Givers—the most of any company.   They have an average gift of $270 with a total of $272,826.

The Pacesetter Campaign had raised $523,632 which is 37% of the campaign. A huge “Thank You” goes out to all who has made this possible!  See more in The Gadsden Times link here.

United Way's Success By 6 Provides Kinder Camp to Help Kindergarteners Prepare for School

Kinder Camp Program Expanded to Three Rural Schools

West End, Duck Springs and Ivalee Elementary Schools Welcome Kinder Camp Program


Did you see RED June 17, 2016? 

United Way Day of Action Volunteers at Work

Check Out the Link Below to See More Day of Action Volunteers





United Way meets, slightly exceeds 2014 goal

Members of the Campaign Cabinet announce the total at the United Way of Etowah County's Campaign Victory Celebration at Conventional Hall in Gadsden, Ala. on November 13, 2014.
Eric T. Wright | The Gadsden Times


By Donna Thornton
Times Staff Writer
Published: Thursday, November 13, 2014 at 5:55 p.m.
Last Modified: Thursday, November 13, 2014 at 5:59 p.m.


Thanks to contributors throughout the county, United Way of Etowah County made 101.1 percent of its 2014 goal, a total of $1,380,353.


This year’s campaign had a superhero theme, as the “Justice League of Etowah County” led the effort.


“The real heroes are here,” campaign Chairman Kevin Phillips told those gathered Thursday for United Way’s celebration luncheon. “Without you, we wouldn’t be able to provide funding to our 29 member agencies.”


Among the fundraising divisions, the industrial division was the top giver, making 100 percent of its goal of $509,165. Goodyear Tire & Rubber Co. and USW Local 12 provided $260,574 of that total with 63 percent participation. The company has 41 leadership givers who donate $1,000 or more.


Second only to the industrial division, United Way’s leadership campaign brought in a total of $359,316, making up 26.1 percent of the money pledged. This year’s United Way leaders had a 6 percent increase over last year’s giving; 25 new givers; $27,896 in new money; and 236 leadership givers.


The government employees division posted a 23 percent increase over its goal with a total of $80,179. The commercial division beat its goal by 7.1 percent with a total of $87,799.


The education division exceeded its goal by 3.5 percent with a total of $127,804. The residential division brought in 1.6 percent more than its goal with a total of $45,190, and the health institutions division was 1 percent over its goal with $180,179.




Read the Kindercamp article


Day of Action Video


United Way Worldwide Day of Action Video includes Gadsden, Alabama!


40 Years of Giving Comes Back